Overtime FC x Kappa (Art Director, Designer)
Long-time sports media juggernaut Overtime recently announced it’s venture catering to soccer fans. To do so, they created two jerseys along with the sporting brand Kappa. In order to tap into the U.S. soccer market, they enlisted the services of ICNCLST/ and I to generate hype. A photoshoot and event were agreed upon. We formulated a shot list, hired models, and ran around the Lower East Side taking as many shots as possible.
Upon the completion and release of the photos, we held an event inviting top local talent from NYC to partake in a friendly tournament.
