AT&T Fanatics Fest (Lead Creative, Director)

To launch AT&T’s partnership with Fanatics, I developed The Connection Cup, a live celebrity-and-fan game show that transformed a traditional event booth into an original entertainment experience.

I led the project across creative, design, production, and programming, developing the format, games, scripts, graphics, stage environment, and audience experience. I also oversaw the build, rehearsals, talent integration, and live execution.

Hosted by Nate Burleson and featuring athletes including Alex Morgan, Candace Parker, Josh Hart, and Amon-Ra St. Brown, The Connection Cup became a fully realized live show built from the ground up for AT&T and Fanatics Fest.

AT&T Cocina Connections (Lead Creative, Director)

Acting as a primary sponsor for the 2025 Leagues Cup tournament, AT&T sought to create compelling video content for social and in-stadium feeds. By connecting small businesses with professional athletes and content creators, we created a video series that not only showcases how important food is to soccer but also how important restaurants are to communities. Three episodes were produced and began airing in August 2025.

AT&T Cooper Flaggship Store (Sr. Art Director, Design, 3D)

To celebrate Cooper Flagg’s upcoming selection as the number one pick in the 2025 NBA Draft, AT&T tasked us with creating an authentic experience that honors the connections, friends, and family he’s made along the way. As an art director, I shaped the concept into a cohesive story that met the client’s vision. As a designer, I created graphics for the windows, walls, merchandise, app UX/UI, and most importantly, the mock draft stage. On the 3D side, I designed and animated the blue AT&T balls, the lottery balls, and their container.